My work is always user centric. I create digital products without chasing trends or fashion so that they last longer. They must be original so that users are delighted by them, but highly adaptable so that my clients use and re-use them, change them, work and grow with them. I always strive to provide the biggest impact with the least amount of resources.
My design work is based on a deep understanding of aesthetics, cognitive psychology, perception and a keen eye for the tiniest details and superior typography. I never design single artefacts like a logo or a headline and I never just make things look pretty.
Instead, my goal is always to create a lean, reliable, consistent and well-documented modular design system that is as complex as necessary and as simple as possible, keeping it easily applicable, understandable, maintainable and expandable at any time and in any context.
As a frontend developer I use state-of-the-art HTML/CSS to create rapid and high fidelity prototypes or highly scalable and accessible production code. A bleeding-edge tool stack and — if necessary — a high amount of automation ensure high development speed and perfect collaboration with other frontend and backend developers — preferably in an agile environment.
A lean documentation of the development environment and the code guarantees that a new team member, an external partner or a successor in my role can start working productively in close to no time.
With more than twenty years of experience working for countless small, medium and big enterprises including 10 businesses from Fortune Global 500 list, while spending a lot of the time on-site, I started long ago to see patterns of success and failure.
Although I'm quite good at designing and coding, I’m able to make the biggest impact when I can help to shape your digital strategy or turning around a project that’s not meeting the goals you set.
Discovering and sharpening the identity of companies and brands was always my particular passion. But my approach digs deeper: it starts with revealing and defining the purpose of the bare existence and the core values of your brand.
The end result of that process is a clear picture of your brand’s identity and perfectly matching visual and functional appearance. It goes without saying that the result is digital-first (but of course not digital-only) and channel- and device-agnostic.